A familiar Malaysian food brand was entering a hotel and tourist-facing location. The new format had to feel more polished without losing the dishes and cues that made the original trusted.
F&B
Taking a heritage F&B brand into a premium city-centre setting
End-to-end launch · opened 1 September 2025
We handled the complete mandate: concept, landlord negotiations, brand and logo development, menu, fit-out, staffing, launch, marketing and franchise preparation.
The new premium format opened on 1 September 2025 and was operating successfully in the Kuala Lumpur city centre.
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