A five-star city-centre hotel needed an additional source of room demand during a volatile travel period without handing the entire customer relationship to large online travel platforms.
Hospitality
Building a profitable 40-room operation inside a five-star hotel
40 rooms · profitable operation
Beginning in 2021, we leased and operated a controlled 40-room block, linked it to a specialised membership channel and managed the guest journey and commercial performance directly.
The 40-room business operated profitably and provided the hotel with a complementary source of demand.
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