Relaunching a 100-room residence in two months after a brand exit

When an international hotel brand exited, the owner needed more than a new name. Systems, access, channels, staffing and daily operating control all had to be rebuilt without allowing the asset to drift.

In 2018, we took over the 100-room operation and handled the renovation, independent identity, technology, staffing, sales channels, procedures and daily management.

The property was relaunched as an independent residence proposition within two months.